This is a question I have asked for a long time now as I have never been a big fan of one click presets UNTIL NOW! This last year or so has been a rollercoaster of a ride regarding business, from nothing during the lockdown to more than I could ever handle when we were able to get back to work and this whole situation is what made me reconsider presets.
TIME at this very moment is very limited so I needed to come up with a way to speed up my post processing in a way that gave a quick base to start from so I set about coming up with my own presets. Really what I have discovered during the whole process of producing this pack is that presets are really just a starting point, but getting to this starting point is so much quicker now with just one click and has helped me create a way more efficient way to edit images.
Knowing the look you are going for and being able to achieve that look with one click is by no means a cheat it is very much a tool to be utilised.
I used to spend hours on certain images and while I enjoyed that process its just not viable when the work load is mounting!
I can honestly say that now I have spent this last year working on my own presets and proudly making them available for you to download they are now a huge part of my workflow!
You can see how I use my presets on my images to help speed up my process here
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